Chollima
Chollima (천리마) is a state‑issued monthly magazine produced by the Art and Literature Publishing House, a government‑controlled publisher in Pyongyang. Launched in January 1959 to champion the Chollima mass‑mobilisation campaign, it has long doubled as a didactic, general‑interest periodical aimed at ordinary readers rather than specialists. Typical issues run to roughly 90 pages and mix political exhortation with practical guidance and cultural material—an editorial formula designed to translate Party priorities into everyday behavior.
Media assets
Publishing: Chollima
State Media Matrix Typology
Formally edited by the Chollima Editing Committee within the publishing house, the magazine has repeatedly been highlighted in official propaganda as widely read and “popular,” and has from time to time carried essays urging greater productivity, administrative “informatization,” and other policy leitmotifs associated with the Chollima ethos. While the Chollima brand today also surfaces in other state narratives (from monuments to industrial drives), the magazine continues to serve as a steady vehicle for those themes.
August 2025