Informer
Informer is a tabloid newspaper known for its full support of the government and the Serbian Progressive Party (SNS), a populist party that has been in power in Serbia since 2012.
Media assets
Publishing: Informer
State Media Matrix Typology
Ownership and governance
Informer is owned by the company Insajder Tim, whose sole owner is Dragan Vučićević, who also serves as editor-in-chief. He has been an outspoken supporter of the Vučić government. According to local journalists and experts interviewed for this project in 2023 and 2024, the newspaper receives constant state support in various forms.
Insajder Tim was registered on 9 March 2012. Vučićević founded it and owns it 100%. The company has a subsidiary for advertising (Info IT Media Ltd) and operates a branch in Montenegro, which publishes a Montenegrin version of Informer (“Informer Crna Gora”). The number of employees is about 80.
Source of funding and budget
There is no credible public data yet for budget or revenue figures for 2024 or projections for 2025-2026.
Editorial independence
On the editorial side, Informer continues to expand its media presence: at the end of 2024 it was granted a regional TV licence, which increases its broadcast reach. Meanwhile, there are ongoing concerns about ethical journalistic standards: the outlet has a history of violations of Serbia’s Journalists’ Code of Ethics, yet continues to benefit from state or government-linked funding, including through project-based co-financing mechanisms for public interest media content. It has also been regularly used to propagate pro-government narratives and discredit critics (e.g., civil society, opposition voices).
September 2025