Samoa

Country at a glance

Samoa (Sāmoa), State Media Monitor 2026

Population
Just over 200,000 (2026 estimate)
Capital
Apia
Official languages
Samoan and English (Constitution of Samoa)
Government
Parliamentary democracy
Voting system
First-past-the-post (50 contested + 1 women’s quota seat, Legislative Assembly)
Constitution
Constitution of Samoa (came into force 1 January 1962)
Head of state
Tuimalealiʻifano Vaʻaletoʻa Sualauvi II (O le Ao o le Malo, since 21 July 2017, re-elected 2022 for second 5-year term)
Head of government
Prime Minister Laʻauli Leuatea Schmidt (FAST, since 16 September 2025)
Deputy Prime Minister
Vacant (since 30 March 2026)
Speaker of Legislative Assembly
Auapaʻau Mulipola Aloitafua (FAST, since 16 September 2025)
Governing party
Faʻatuatua i le Atua Samoa ua Tasi (FAST), 30 of 50 contested seats
Last general election
29 August 2025 (snap election)
Next general election
By 2030
Currency
Samoan tālā (WST), managed against a basket of currencies
Income classification
Upper-middle-income (World Bank, FY2026 reclassification from lower-middle)
GDP (recent estimate)
Around US$1.2 billion nominal
GDP per capita
Roughly US$5,400 to US$5,500 nominal
Minister for Communications and IT
Agaseata Tanuvasa Peto
MCIT Chief Executive
Leasoiloafaleupolu Ronnie Aiolupotea (since 24 December 2025)
MPMC Chief Executive and Secretary to Cabinet
Agafili Tomaimanō Shem Leo (since 2016, fourth term from 3 April 2025)
RSF 2026 ranking
59th of 180, score 64.53 (down 15 from 44th, score 69.28 in 2025)
Press regulators
No statutory broadcasting regulator specific to public-service media
Major media
Samoa Observer (independent daily, 1978), TV1 (privatised ex-SBC), SamoaFM (Talamua), New Atoll (independent online, 2024)
Key cycle events
Snap election 29 August 2025, Schmidt FAST government from 16 September 2025, WST 1.24bn 2025/26 budget approved 28 October 2025, Samoa Observer suspended from PM press conferences November 2025
2026 state media composition

Samoa, State Media Monitor 2026

Key indicators for the 2026 cycle

2
SMM-tracked public-media organisations in 2026: BSD (radio and TV) and Savali (newspaper)
1
State Media Matrix typology covering the country: State-Controlled (SC)
59th
Samoa’s ranking on the RSF 2026 World Press Freedom Index (score 64.53), down 15 places from 44th and 69.28 in 2025
Two
Distinct parent ministries with SC outlets: MCIT (BSD) and MPMC (Savali), two vectors of state-media control

Sources: SMM 2026 country file; RSF Samoa country profile; MCIT and MPMC institutional documentation.

Samoa (Sāmoa) is a parliamentary democracy in the south-central Pacific, comprising the islands of Upolu and Savaiʻi and several smaller islands, with a population just over 200,000. Recent estimates place nominal GDP at around US$1.2 billion and GDP per capita at roughly US$5,400 to US$5,500. The World Bank reclassified Samoa as upper-middle-income for FY2026 after 9.4 per cent growth in 2024, driven by tourism recovery, reconstruction activity and remittances. The currency is the Samoan tālā (WST), managed against a basket of currencies. The country’s constitutional architecture rests on the Constitution of Samoa, which came into force on independence on 1 January 1962. Samoan and English have official-language status under the Constitution; Samoan is central to government information dissemination, including through the Government’s own Savali Newspaper.

The Head of State, O le Ao o le Malo, is Tuimalealiʻifano Vaʻaletoʻa Sualauvi II, who took office on 21 July 2017 and was re-elected by the Legislative Assembly in 2022 for a second five-year term. The Prime Minister is Laʻauli Leuatea Schmidt of the Faʻatuatua i le Atua Samoa ua Tasi (FAST) party, who was sworn in on 16 September 2025 following the snap general election of 29 August 2025. The Deputy Prime Minister portfolio has been vacant since Toelupe Poumulinuku Onesemo’s resignation from Cabinet on 30 March 2026, following the Electoral Court’s voiding of his parliamentary seat on 24 March 2026. The Minister of Communications and Information Technology, with portfolio responsibility for the state broadcasting outlet BSD, is Agaseata Tanuvasa Peto.

The State Media Monitor 2026 dataset includes two Samoan public-media organisations, both classified as State-Controlled (SC) but operating through distinct institutional vectors. The Broadcasting Services Division (BSD) is a branch of the Ministry of Communications and Information Technology (MCIT), running the national radio station Radio National 2AP, on air since 1947, and the television channel TV9, approved in 2019, and continues the residual state broadcasting footprint after the 2008 privatisation of the Samoa Broadcasting Corporation. Savali Newspaper, established in 1906 under the German Administration of Samoa and widely presented as the country’s oldest periodical publication, operates as a unit of the Press & Communications Division within the Ministry of the Prime Minister and Cabinet (MPMC), publishing a weekly bilingual newspaper and a monthly Samoan-language issue carrying Land and Titles Court information. Both outlets have no separate legal personality, no independent governing board, no statutory editorial-independence framework, and primary financing through ministerial appropriations within the national budget; together they represent two distinct vectors of state-media control in Samoa, one anchored in the technical-communications ministry (BSD under MCIT) and one anchored in the prime-ministerial office (Savali under MPMC). Savali is a new addition to the SMM dataset for the 2026 cycle.

Press-freedom conditions deteriorated materially during the cycle. In its 2026 World Press Freedom Index, Reporters Without Borders ranked Samoa 59th of 180 countries with a score of 64.53, a 15-place fall from 44th and 69.28 in 2025, representing one of the country’s weakest recent placements and one of the sharper falls in the 2026 cycle. The specific marker of the deteriorating environment was Prime Minister Schmidt’s temporary suspension of the Samoa Observer, the country’s principal independent daily, from his weekly press conferences in November 2025, reportedly in connection with the newspaper’s coverage of the Prime Minister’s medical stay in New Zealand. The broader Samoan media landscape includes the Samoa Observer (independent daily founded 1978), TV1 (the privatised former SBC television channel), the Talamua group’s SamoaFM, and the New Atoll independent online magazine launched in 2024. No structural reform of either BSD or Savali governance, funding or editorial framework occurred during the 2025/26 cycle, and both outlets retain their SC classification for 2026.

2026 state media typology distribution

Samoa, two SMM-tracked outlets across one typology

2 outlets · State-Controlled (SC) · 100%

Samoa’s two SMM-tracked public-media organisations are both classified as State-Controlled (SC). The country has no Independent Public (IP), Independent State-Managed (ISM), Independent State-Funded (ISF), Independent State-Funded and State-Managed (ISFM) or Captured Public/Private (CaPu, CaPr) outlets in the 2026 dataset. The two SC outlets sit under different parent ministries and operate through different formats, representing two distinct vectors of state-media control.

State-Controlled · BSD
Broadcasting Services Division
Branch of Ministry of Communications and Information Technology (MCIT). Operates Radio National 2AP (since 1947) and TV9 (approved 2019). Tracked by SMM since 2024.
State-Controlled · Savali
Savali Newspaper
Unit of Press & Communications Division of Ministry of the Prime Minister and Cabinet (MPMC). Weekly bilingual newspaper, established 1906. First inclusion in SMM dataset 2026.

See the State Media Matrix typology for category definitions.


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